Case Study: Day Spa

An upscale day spa doesn’t just sell hot stone massages and body wraps, they sell an experience—an escape from the tension of everyday life. Spa personnel need to be extremely attentive to their clients’ needs to create the quintessential spa...

Case Study: Alliance Business Solutions

Challenge Alliance Business Solutions is a leading nationwide provider of business insurance, health insurance, employee benefit packages, HR, and payroll services. Their patrons are business owners who wear multiple hats and work long hours to be sure that customers...